Sam Horn introduces concepts from her books, including 'Tongue Fu' and 'Talking on Eggshells', providing practical advice on handling challenging situations. We explore effective communication strategies like replacing negative words with positive alternatives to shape behaviour and foster respect.
Key tips include how to request promotions, manage workplace interactions, and handle personal and parenting scenarios with effective use of language.
Sam emphasises the importance of structured communication and understanding the perspectives of others to achieve success in both personal and professional settings.
00:00 Introduction to Tongue Fu
00:30 Meet Sam Horn: The Communication Expert
01:03 Practical Tips for Effective Communication
03:31 The Power of Words: Real-Life Examples
05:41 Handling Disagreements and Mistakes
14:49 Influence and Respect in Communication
20:41 Saying No Effectively
22:39 The Power of Positive Language
24:10 Sports and Language: A Personal Anecdote
25:31 The Impact of Words in Coaching
29:18 Effective Communication in the Workplace
35:53 The W5 Form: A Framework for Success
40:29 Final Thoughts and Resources
Sam Horn
Sam Horn** **has over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as Businessweek, Forbes, and the Huffington Post. Her books include Pop: Create the Perfect Pitch, Title, and Tagline for Anything, *What’s Holding You Back? *and Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict.
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