Our usual reliance on the Anti Structure Equation evaporates (not really) as we enter an extended examination of Robert Kirkman's recent revelations on his plan to save the comics industry. In addition to the main course, we serve up some succulent side dishes on Brian Michael Bendis, Geoff Johns, creative ownership and work-made-for-hire, the direct market and Diamond Distribution, kids and comics, digital distribution, the bookstore market, and much, much more!