47: The Traditional Business Owner Mindset to Customer Acquisition
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In this episode we discuss customer acquisition through a traditional business owner’s mindset. I want to share with you a mindset that once adopted, can help you dramatically increase your customer base. Sometimes it is easy to lose focus on customer acquisition when tapping into your own personal network. Today’s episode highlights strategies to increase your effectiveness at reaching out to this network. After realizing these strategies you will be amazed at how much easier it is to acquire customers from within.

Customers are the lifeblood of your company. Without customers there is no money and if you want your business to provide true freedom to you and your family, you need a lot of customers! If you have not made it a priority to acquire a lot of customers, that can start to reflect poorly on the rest of your team. If you can lead by example and grow your customer base then your team will follow your lead.

Two Questions to think about:

• When you think about the people in your life, your family and friends, how many are using your products and services?
• Of the people not currently your customers, are they already using products or services that are similar to what you offer.

For many of us, the people we know are already using the products and services that we are selling and often times these products are inferior. It is at this point that you must take the mentality of a traditional business owner. If friends and family are using similar products that are inferior is that okay to you? You should expect at the very least they give your products and services a try.

A traditional business owner will:

• Draw a line in the sand. Expect their network to support their business.
• Share with people why they are in business and why it is important to them.
• Make a list of every person that has done a favor for them and ask them to return the favor and try their product or service.
• Ask their network to TRY their product or service, COMPARE it to the current version they use, and listen to their FEEDBACK.

Now not everyone is going to like the product or service and that is okay, but in order to be successful and grow your business, it is necessary to have a strong mentality when you approach potential customers. Don’t go so far as to lose friendships and relationships over your business but it is important to let people you know how important your business is to you.