The Travel Vertical Podcast

Join the Travel Vertical Podcast for bi-weekly episodes of the latest news in the tourism industry.

Episodes

Total: 38

37: Industry expert Bill Geist from DMO Proz joins us to talk about the evolution of DMO career roles, plus outsourcing, movement to the private sector, and more.

2022/9/21

Episode #37: Does anyone know a drone pilot? Industry expert Bill Geist from DMO Proz joins us to ta

36: Adam & Laurie discuss Visit Myrtle Beach and Sonoma County Tourism initiaitves and pose a question about tourism ad campaigns suddenly impacted by current events, as with Visit Orlando's UK current campaign.

2022/9/14

Sonoma County Tourism has a cool tool to calculate a travel carbon footprint. Visit Myrtle Beach fil

35: Rachel Brown, Executive Director, Visit Durango describes conscientious travelers and identifies important considerations currently facing Colorado's destinations: Sustainability, seasonality, overtourism, and human resources.

2022/8/24

Episode #35: Visit Durango and other Colorado destinations are exploring sustainability, overtourism

34: John Lambeth, President & CEO of Civitas, talks about Tourism Improvement Districts. What are they? How do they help destinations with funding? And why there's a TID revolution right now.

2022/8/10

Tourism Improvement Districts are a funding model for DMOs that has exploded in number. Our guest is

33: Adam & Laurie talk about the weird & wacky in an unexpected news roundup. Plus, a review of the latest jobs openings in tourism and tourism-related roles.

2022/7/27

We love weird & wacky unexpected news from the world of travel & tourism. (And there's plent

32: Adam & Laurie discuss July 4th traffic, summer forecasts, tons of great job opportunities in the DMO world, plus the appointment of a new President & CEO at U.S. Travel Association.

2022/7/13

Wow, there sure are are a lot of VP roles at DMOs. Plus, a new President & CEO at U.S. Travel As

31: Live from eTourism Summit in Orlando, with guest Robert Patterson, SVP of Marketing Technology, MMGY Global, about preliminary findings of the 4th Marketing Technology Survey for DMOs.

2022/6/29

Episode #31: The pandemic caused destination marketing organizations to pivot to owned marketing cha

30: Live from eTourism Summit in Orlando with an in-person audience, we hosted The Travel Vertical Podcast with guest Sophia Hyder Hock, Chief Diversity Officer at Destinations International.

2022/6/16

Live from the 23rd Annual eTourism Summit— The importance of connecting as humans across identities

29: Adam and Laurie share creative content from Visit Iceland, Discover Santa Maria Valley in Calif., job openings and a couple of "good news" items.

2022/6/1

Creative roundup—Visit Iceland has a new, weird (loveable) campaign and Discover Santa Maria Valley

28: President & CEO Michael Martelon, Visit Santa Cruz County, and Communications Director/Film Commissioner Christina Glynn, give us a virtual tour of this California coastal destination where surf meets giant redwoods.

2022/5/18

"Let's Cruz," to Santa Cruz County where a California day has everything from surf breaks to towerin

27: Kyle Edmiston, President & CEO at Visit Lake Charles in Southwest Louisiana explains why this unique destination is described as wearing a little black dress with flip flops.

2022/5/4

Why Visit Lake Charles, Louisiana, is a destination that deserves to punch above its weight. Preside

26: Vice President of Marketing Tom Loftus at Richmond Region Tourism, describes The Big Pitch, an innovative all-hands-on-deck approach to marketing the destination. Plus, plenty of new job searches.

2022/4/20

Episode #26: The Big Pitch could have been called The Big Win, says Tom Loftus, Vice President of Ma

25: Discover Puerto Rico Chief Marketing Officer Leah Chandler on innovations at the destination: its official Pantone color, collaborations with New York Fashion Week, a prime time TV shows, and Frontier Airlines.

2022/4/6

Episode #25: How did a destination create their own color, Puerto Rico Sunshine? And how did this in

24: The State of Washington Tourism has rebranded. We catch up with Michelle Thana, Director of Marketing, to talk about the process and the result.

2022/3/23

Episode #24: The State of Washington Tourism rebranded during the pandemic. Michelle Thana, Director

23: Hundreds of job opportunities and who's on the move? Visit Rapid City announces a new CEO and we talk about how networking at Connect THRIVE led to success for Julie Stow at Cedar Rapids Tourism.

2022/3/16

Episode #23: The stream of jobs isn't slowing down and many of them are remote. We also look at the

22: Peer-to-peer and industry networking are recommended for those aspiring to the next step on the career ladder. We talk to Visit Carlsbad about funding and the destination's new spring campaign.

2022/2/23

Episode #22: Kim Sidoriak takes us on her journey from CMO at Santa Monica Tourism to CEO at Visit C

21: "BeLONG on Long Island" is delivered to Phoenix/Scottsdale residents in a new, targeted campaign from Discover Long Island. Plus, new jobs keep popping up in The Travel Vertical.

2022/2/10

Episode #21: We talk with Kristen Jarnagin Reynolds about how and why Discover Long Island interpret

20: New hires and new job searches, plus destination service RFPs from Alaska, Hawaii and Puerto Rico. Iinnovative tourism campaigns include a partnership with Pantone.

2022/1/26

Episode #20: January means a new start, so we jump right into the job announcements and job opportun

19: With 300 destination marketing jobs, there's a good chance of one that's just right. Plus destination inspiration roundups.

2022/1/12

Did you know? Pittsburgh is becoming a dark skies city and why Broadway shows are asking audiences t

18: Wintry destination campaigns and where to go for the latest on American traveler sentiments for the upcoming holiday season.

2021/12/15

Episode #18: We take a closer look at the latest American traveler sentiment, wintry tourism campaig