‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously.

We cover:

The process of creating a low-alcohol beer
What you drink if you’re not ‘drinking’?
Going sober for a year
People coming into the category for a positive reason
Serving those who are moderating, as well as the pro-sober movement

LINKS:

Lucky Saint Manifesto: https://luckysaint.co/blogs/news/blog-post-2Website: www.luckysaint.co

Going sober: Almost a third of under-25s are not drinking alcohol, researchers find: https://www.standard.co.uk/news/uk/a-third-of-under25s-are-shunning-alcohol-completely-researchers-find-a3957906.html

LUKE BOASE

Luke Boase is the founder of Lucky Saint, an ambitious new alcohol-free beer brand that is making waves in the London on-trade with their 0.5%ABV Unfiltered Lager.

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Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Going alcohol-free, with Luke Boase from Lucky Saint 58:48 Share

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Going alcohol-free, with Luke Boase from Lucky Saint