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Even though everyone, their dog, their mom, and their second cousin could benefit from your product and services, it may be difficult to connect with all of them on a personal level if you’re marketing that broadly. In order to really reach people on a personal and deeply-resonating level, it’s important to narrow down who your ideal client truly is.

In this episode, Rachel Perry not only stresses the importance of identifying your target client but shares how you can use the resources and experiences you already have in order to connect with your audience in a more personal way.

If you’re wanting to step up your marketing game and hone in on your niche, join Rachel Perry in this fun and informative episode.

Show Highlights:

At 4:45 – Narrowing your ideal customer
At 7:15 – The benefits of marketing toward one specific person
At 10:50 – How to pinpoint who your ideal customer is
At 13:30 – Using self-reflection and personal experience to find your ideal customer
At 16:25 – Why you should get specific and identify your niche

Business Bootcamp for Direct Sellers

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Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"

For Additional Resources for Direct Sellers:
www.rachelaperry.com

Why Knowing Your Ideal Client is CRUCIAL to Your Success 21:10 Share

The Direct Seller's Podcast

Shownotes Transcript

Why Knowing Your Ideal Client is CRUCIAL to Your Success