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As direct sellers, we all tend to think our products can benefit everyone, but that’s not always the case. People have different problems, wants, and goals, which means what they need to get there is different, too. Narrowing down your niche and ideal client is the first and most important step in marketing your product.

In this episode, Rachel Perry shares strategies you can use to not only identify your target customer but how to speak their language to attract them to your product.

Join Rachel in this episode if you’re looking to reach your ideal customer and take your direct-selling business to the next level.

Show Highlights:

At 2:20 – Branding to attract your ideal customer
At 4:00 – Why everyone is not your ideal customer
At 10:40 – The importance of knowing your ideal customer
At 16:00 – Use language and marketing that resonates with your target customer

Branding and Consulting Checklist

Wealth and Worth Builders

Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"

For Additional Resources for Direct Sellers:
www.rachelaperry.com

Myth: My Product Is For Everyone 19:43 Share

The Direct Seller's Podcast

Shownotes Transcript

Myth: My Product Is For Everyone