Creating Content: It Doesn't Have to Be Hard
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As a business owner, you constantly need to come up with content, but there are times when you feel like you have no clue where to start. You’re going to feel like you’ve completely exhausted all your options and you have nothing left to give.Today’s episode is going to address that, and provide some helpful ideas. There’s a wealth of knowledge out there, and Rachel is ready to reveal some much-needed inspiration for the weary!**Show Highlights: **

• At 5:36 - When all else fails, reflect on stories based on real life.
• At 6:30 - Rachel discusses her inner mean girl attack on herself during a recent trip to England.
• At 11:14 - All the mean-girl thoughts that were tormenting Rachel.
• At 11:35 - Encouragement from her mom.
• At 11:55 - Looking at the view when you’re too angry to see it.
• At 12:20 - Her son expresses pride in his accomplishment.
• At 12:30 - After letting go of her angry, Rachel realized she can do hard things.
• At 12:58 - Rachel is able to use and share this experience in a number of ways because there are so many pieces of content.
• At 13:30 - Tip #1: When you’re stuck coming up with content, think back to those times in your life where you feel you learned a lot. It may be something funny, sad, or powerful. Think about how it can relate to your audience and what they’re going through.
• At 13:53 = Tip #2: Give yourself the time to get inspired. The business of life can be a huge distraction to us. Plan white space in your calendar so you just have time to be.
• At 15:42 - Tip #3: Think back to things you’ve learned from your mentors. Go back through your notebooks from conferences, retreats, coaching calls, and other events. Use these to trigger ideas for creating content.
• At 16:57 - Tip #4: Pat Flynn’s new book, Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business, is full of actionable ideas for growing a committed audience. Ask your audience what they need!

Book mentioned:Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business, by Pat Flynn

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