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With so many businesses being forced to utilize virtual options during this pandemic, it is a great time to leverage video to help grow YOUR business. Don’t be intimidated by the camera or overthinking your content, you ARE your brand all the time!

In this episode, Rachel Perry invites Empowerment and Content Coach, Kyle Draper to the podcast to break down “passive branding” to help you create content for your brand and feel empowered to share it through video. Kyle will help you navigate the many changes that are heading your way or have already arrived on Facebook, so you will find it easy and entertaining for your customers to connect relationally through video. Don’t miss this episode so you can literally see your business through a new lens!

Show Highlights:

At 3:11 – Meet Kyle Draper
At 6:30 – Get yourself in front of people
At 7:00 – Passive Branding
At 8:52 - You are your brand all the time
At 11:30 – You need to be intentional
At 11:50 – Don’t overthink it!
At 12:22 – We are prone to “say things” instead of “tell stories”
At 14:50 – The 2 reasons you struggle with content
At 15:49 – Your people want YOU!
At 17:50 – Know who your ideal client is
At 18:40 – Shout out to Premier Designs
At 19:25 – Get focused!
At 21:33 – Changes to Facebook
At 24:50 – You can be relational through video
At 29:55 – Focus on educating, not selling
At 30:19 - Successful people don’t have time to beg!

Connect with Kyle:
Website: kyledraper.co
Instagram: @coachkyledraper/

Hang out with me more!
Send me the message PODCAST over on Instagram at @rachelaperry and I’ll send you my "Parties-Optional Profit Plan!"

For Additional Resources for Direct Sellers:
www.rachelaperry.com

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Creating Content for Your Business with Kyle Draper