cover of episode #88. Kyle Hegarty: The Business Nomad

#88. Kyle Hegarty: The Business Nomad

2021/8/3
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THD美籍华人英语访谈秀

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H
Howie
J
Justin
No specific information available about Justin.
K
Kyle Hegarty
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Kyle Hegarty在书中指出,在全球化背景下,人们在跨文化商业合作中经常犯一些可笑、悲惨且代价高昂的错误,这些错误不断重复发生,并且随着数字化进程的加快而更加频繁。他结合自身15年在美利坚合众国以外生活和工作的经验,以及大量案例分析,深入探讨了跨文化沟通中的误区和挑战。他强调,无论拥有多少海外工作经验,人们在全球商业合作中仍然会犯错,因此反思和学习至关重要。他认为,许多跨文化沟通书籍的案例过于人为编造,缺乏现实性,他的书旨在以更贴近现实的方式呈现跨文化沟通中的挑战,并通过轻松幽默的风格,让更多人阅读并学习跨文化沟通的知识。他认为,在全球化经营中,应在保持核心价值观的同时,根据当地实际情况进行调整,即“全球化+本地化”。他还指出,一些大型科技公司虽然表面上员工构成多元化,但思维方式却高度同质化,缺乏认知多样性。他批判了简单地套用原有模式或刻板印象进行跨文化营销的失败,并提出了“全球化+本地化”的策略,强调在全球化过程中要尊重和理解不同文化,并根据当地实际情况进行调整。 Justin, Howie和Eric与Kyle Hegarty就跨文化沟通、全球化经营、企业文化、以及在全球化背景下如何处理敏感话题等问题进行了深入探讨。他们分享了各自的经验和观点,并对一些具体的案例进行了分析。他们认为,在全球化背景下,统一的企业文化难以实现,企业应在全球化与本地化之间取得平衡。大型公司往往更倾向于将原有模式照搬到其他市场,而小型公司则更灵活和适应性更强。他们还探讨了泛化与刻板印象的区别,以及在跨文化沟通中如何避免刻板印象。他们认为,在跨文化商业活动中,关于礼品馈赠和宴请的界限模糊,需要谨慎处理。他们还强调了人际关系在商业活动中的重要性,以及在全球化背景下如何更好地整合本地员工,并处理由此带来的动态变化。

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Kyle Hegarty discusses the common mistakes made by companies expanding globally, focusing on cultural insensitivity and the inability to adapt local practices.

Shownotes Transcript

Kyle Hegarty is the author of The Accidental Business Nomad: A Survival Guide for Working Across a Shrinking Planet, winner of the 2021 Axiom Business Book Award.  He helps organizations grow globally by helping leaders and teams find new ways to communicate and lead across our shrinking planet. His sales and marketing training programs help clients increase business across regions and his global communications programs help strengthen remote and hybrid teams, build trust, and prepare next-gen leaders for tomorrow's threats and opportunities.  His book is now available worldwide.  Today he shares stories from his book that highlight the funny, tragic and expensive mistakes people make when dealing with foreign markets, cultures and people.

LinkedIn: Kyle Hegarty | LinkedIn)

Amazon book link: https://amzn.to/3bFdwCB)

Website: Leadership Nomad - Think Global. Lead Local.)

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