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cover of episode The power of personalization in the age of AI | Mark Abraham

The power of personalization in the age of AI | Mark Abraham

2024/10/3
logo of podcast TED Talks Daily

TED Talks Daily

Chapters

Mark Abraham shares an anecdote about a negative experience at an urgent care facility, highlighting the frustration of impersonal customer service. He contrasts this with hurtful, inaccurate, and irrelevant examples of personalization attempts, emphasizing the need for better brand interactions.
  • Impersonal customer experiences are frustrating and common.
  • Brands often send irrelevant or hurtful messages.
  • Personalized experiences should be better, faster, cheaper, or more convenient.

Shownotes Transcript

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.