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cover of episode Bonus: The Sweepstakes (Pepsi Number Fever)

Bonus: The Sweepstakes (Pepsi Number Fever)

2020/12/6

Swindled

Chapters

Pepsi introduced the Number Fever promotion in the Philippines to increase market share, offering a chance to win a million pesos. The promotion led to a 40% increase in sales and a quarter of the market share, but a computer glitch later caused significant issues.

Shownotes Transcript

A soda company's botched promotional game leads to unrest in the Philippines.

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