Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term.
Special thanks to our sponsors:
Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers))
Convince & Convert (Experience This! Show: experiencethisshow.com))
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))
In This Episode
Why good branding will help you break through the noise
Why your branding is more than design
How to balance control over your brand vs how your audience defines it
Why social media may be shifting from storytelling to direct selling
Why branding should be bigger than just marketing
Resources
The Complete Guide to Social Media for B2B from Salesforce)
Techsmith)
Brandwatch)
Visit SocialPros.com) for more insights from your favorite social media marketers.
