Sarah O’Grady, Head of Global Social Strategy at Lenovo, joins the Social Pros Podcast to discuss taking risks with content and turning employees into advocates.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
Convince & Convert (Experience This! Show: experiencethisshow.com)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

How to turn employees into advocates by getting them involved in marketing campaigns
Why the era of Facebook may be ending and giving way to Linkedin for content
Why Twitter and Facebook are still the primary platforms for customer care
Why fewer but bigger pieces of content is better than more content

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Why the Best Social Media Ideas Sound Terrible at First 44:06 Share

Social Pros Podcast

Shownotes Transcript

Why the Best Social Media Ideas Sound Terrible at First