Lisa Kalner Williams, Product Marketing Manager at Agorapulse, joins the Social Pros Podcast to discuss using the scientific method to test social marketing experiments.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
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In This Episode

Why anecdotes do not equal data
Why effective ideas can become ineffective and vice versa over time in social
Why captioning is so important with video
How Instagram stories have become the place for authenticity

Resources

Social Media Lab

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Why Agorapulse is Testing Social Marketing Experiments For You 45:59 Share

Social Pros Podcast

Shownotes Transcript

Why Agorapulse is Testing Social Marketing Experiments For You