Jason Falls, Founder and Partner of the Conversation Research Institute, joins the Social Pros Podcast to outline the differences between social listening and conversation research and how one of them will revolutionize your marketing strategy.
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In This Episode
- Why finding the right social platform for your brand means understanding the audience of each platform and how it fits with your product
- How looking at the context, not the brand, leads to deeper and more insightful consumer research
- Why the rise in stories as social conversations means a decrease in the effectiveness of social listening tools
- How conversation research leads to data that makes a difference
Resources
- Jason Falls) on Twitter: @JasonFalls)
- Conversation Research Institute) on Facebook), LinkedIn), and Twitter)
- Social Pros 14 - Jason Falls, Social Media Explorer)
Visit SocialPros.com) for more insights from your favorite social media marketers.
