The US Bank Paid Social Program Is Remarkable
49:36 Share

Jason Schober, Social Media Campaign Manager for U.S. Bank, joins the Social Pros Podcast to share how a multi-state bank stays engaged with the local community through paid social and research.

Special thanks to our sponsors:

Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))

In This Episode

• How party research before the campaign leads to more effective measurements of success
• Why building and maintaining customer loyalty means close social listening and rapid customer service responses
• How successful traditional marketing campaigns lead to impactful social strategies
• Why launching your social career means stepping out of your comfort zone

Resources

• Jason Schober) on Twitter: @jschobes)
• U.S. Bank) on Facebook), Twitter), and Instagram)
• The Power of Possible)
• Tour Possible)

Visit SocialPros.com) for more insights from your favorite social media marketers.