Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss performance marketing and how it fits into your social strategy.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
Convince & Convert (Experience This! Show: experiencethisshow.com)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

Why recruiting performance partners is a funnel just like sales
How performance marketing has changed in the last decade
Why influencers with smaller but more relevant audiences are far more valuable than a massive indifferent audience
Why Instagram has been so valuable for building a lifestyle following
Why you should commit to creating content consistently for future benefits
How to manage many performance partners successfully
How to develop a healthy employee culture

Resources

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Social Media Lessons from the Performance Marketing Revolution 41:58 Share

Social Pros Podcast

Shownotes Transcript

Social Media Lessons from the Performance Marketing Revolution