Rohit Bhargava, Founder and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
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Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

How backstory telling is a new take on traditional storytelling for brands
How associating with a particular cause or political view has become a marketing tool for many companies
Why some traditionally automated companies are beginning to offer “human mode” as a premium feature
How trends can sometimes create an opposition, or “anti-trend”
Why personalized ads can lead to over targeting
How a younger generation has led to the anti-nostalgic trend of disappearing content
How people are adapting to the mass amount of content available

Resources

Rohit’s Website and Twitter.
Non-Obvious 2018
Win Bigly by Scott Adams

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Seize the Future with These Non-Obvious 2018 Trends 47:31 Share

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Seize the Future with These Non-Obvious 2018 Trends