Chuck Hemann, Head of Analytics at W2O Group, joins the Social Pros Podcast to discuss the current state of social analytics and where it is heading.

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In This Episode

Why it is becoming more important to combine social data with other data sources
Why having a Twitter-centric approach to data listening can be misleading
How to expand your scope of data as a social media practitioner
How strategy and analytics roles are becoming more blended

Resources

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Is Your Job Ready for the Future of Social Analytics? 45:41 Share

Social Pros Podcast