Chuck Hemann, Head of Analytics at W2O Group, joins the Social Pros Podcast to discuss the current state of social analytics and where it is heading.
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In This Episode
Why it is becoming more important to combine social data with other data sources
Why having a Twitter-centric approach to data listening can be misleading
How to expand your scope of data as a social media practitioner
How strategy and analytics roles are becoming more blended
Resources
Brandwatch)
Rev)
The Complete Guide to Social Media for B2B from Salesforce)
Visit SocialPros.com) for more insights from your favorite social media marketers.
