Daniel Schotland, COO at Linqia, joins the Social Pros Podcast to discuss the ins and outs of successful influencer marketing and why it all comes down to content.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
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Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

How the potential for fraud is affecting the way businesses handle influencers
How the evolution of social platforms is changing the influencer marketing field
How to measure the efficacy of influencer programs
How to leverage influencers for “professional user generated content”
Why “micro influencers” are often more effective than celebrity influencers

Resources

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Is Influencer Marketing Better for Content or Clicks 37:34 Share

Social Pros Podcast

Shownotes Transcript

Is Influencer Marketing Better for Content or Clicks