Mark Schaefer, Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to discuss all things Twitter, including how to develop a human presence and inspire customers by elevating your employees.

In This Episode

How Twitter’s shift to 280 characters may affect the company and the obstacles it faces
How to engage with Twitter as a human-driven platform rather than a place to broadcast ads
Why having a human presence is different from employee advocacy
How elevating your employees can benefit your business more than traditional ads
Why businesses should be evolving their content

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Humanity is More Important Than Data in Social Media 50:22 Share

Social Pros Podcast

Shownotes Transcript

Humanity is More Important Than Data in Social Media