Humanity is More Important Than Data in Social Media
50:22 Share

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to discuss all things Twitter, including how to develop a human presence and inspire customers by elevating your employees.

In This Episode

• How Twitter’s shift to 280 characters may affect the company and the obstacles it faces
• How to engage with Twitter as a human-driven platform rather than a place to broadcast ads
• Why having a human presence is different from employee advocacy
• How elevating your employees can benefit your business more than traditional ads
• Why businesses should be evolving their content

Resources

• Mark Schaefer) on Twitter), Facebook), and LinkedIn)
• The Tao of Twitter)
• Known)
• More Than Marketing: Exploring the Five Roles of the New Marketer)
• The Content Code)
• Marketing Companion Podcast)
• Why Consistency Is the Key to Becoming Known)

Visit SocialPros.com) for more insights from your favorite social media marketers.