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cover of episode How to Use Social to Amplify Earned Media

How to Use Social to Amplify Earned Media

2018/1/12
logo of podcast Social Pros Podcast

Social Pros Podcast

Frequently requested episodes will be transcribed first

Shownotes Transcript

Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social.

 

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)) Convince & Convert (Experience This! Show: experiencethisshow.com)) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))

 

In This Episode

  • Why both online and offline media sources still matter
  • What many businesses overlook when it comes to influencer marketing
  • How to approach social both proactively and reactively
  • How technology can greatly benefit PR pros by changing crisis management
  • Why you need to heavily integrate PR with marketing

 

Resources

Erik on Twitter) TrendKite) The Business Leader’s Guide to Becoming a Social Business)

Visit SocialPros.com) for more insights from your favorite social media marketers.