Nick Hasselberg and Richard Pomes, Marketing Manager and Founder/CMO at Ghost Tequila, join the Social Pros Podcast to discuss how they built a social brand from scratch through guerrilla marketing and on-the-ground engagement.
Special thanks to our sponsors:
Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer))
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Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics))
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))
In This Episode
- Why starting from scratch means letting your friends and families be the advocates you don’t have
- How investment in sharing your brand’s backstory leads to faster and deeper engagement with consumers
- How a background in the arts leads to building a good foundation in business communication
- Why successful guerrilla marketing means starting online before taking it to the streets
Resources
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