Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
Convince & Convert (Experience This! Show: experiencethisshow.com)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

Why it is often difficult for businesses to break down which advertising efforts are working
Why first/last click attributions are not effective measurements
How to use Funnelytics to optimize your funnel
What separates a good business from someone just selling a product
How to connect with your customers while providing business value

Resources

How to Build Human Connections through Analytics 47:17 Share

Social Pros Podcast