Eric SanInocencio, Senior Director of Social Media for the Houston Texans, joins the Social Pros Podcast to discuss getting the most out of limited opportunities for content.
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Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)) Convince & Convert (Experience This! Show: experiencethisshow.com)) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))
In This Episode
How to maximize limited opportunities to create year-round content How to determine the best content for various social platforms How to balance specializations with collaboration on a large team How to determine if a response adds value to the conversation How to interact with specific audiences through geofencing
Resources
The Complete Guide to Social Media for B2B from Salesforce) Brandwatch) HYP3R)
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