Ted Fay, Vice President of Digital Marketing at ACCO Brands, joins the Social Pros Podcast to discuss how a century old brand builds a social presence from scratch in 2018.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
Convince & Convert (Experience This! Show: experiencethisshow.com)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

How to build loyalty for multiple brands under the same company
How to build a social presence as a historic brand
How to gauge “return on influence”
How social can augment other forms of direct marketing

Resources

At A Glance (Use promo code SOCIALPROS)
Salesforce
ICUC

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How the Biggest Maker of Office Supplies Sells Staplers With Social 45:08 Share

Social Pros Podcast

Shownotes Transcript

How the Biggest Maker of Office Supplies Sells Staplers With Social