Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers, joins the Social Pros Podcast to discuss his new book and word of mouth marketing.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
Convince & Convert (Experience This! Show: experiencethisshow.com)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

How offline word of mouth differs from online word of mouth
Why you need to give your customers a story to tell
Why a talk trigger is not “surprise and delight”
The four “R’s” of a successful talk trigger
- Remarkable
- Relevant
- Reasonable
- Repeatable

Resources

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How Social Media and Word of Mouth Turn Customers Into Marketers 47:07 Share

Social Pros Podcast

Shownotes Transcript

How Social Media and Word of Mouth Turn Customers Into Marketers