Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers, joins the Social Pros Podcast to discuss his new book and word of mouth marketing.
Special thanks to our sponsors:
Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers))
Convince & Convert (Experience This! Show: experiencethisshow.com))
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))
In This Episode
How offline word of mouth differs from online word of mouth
Why you need to give your customers a story to tell
Why a talk trigger is not “surprise and delight”
The four “R’s” of a successful talk trigger
Remarkable
Relevant
Reasonable
Repeatable
Resources
Salesforce)
Talk Triggers)
Six Step Guide For Creating a Talk Trigger)
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