Heather Whaling, President/Founder of Geben Communication, joins the Social Pros Podcast to discuss the evolution of public relations and how to succeed in social media.

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Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
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In This Episode

How focusing on strengths and collaborating in weaker areas can lead to stronger content
How the scope of public relations has expanded
How to approach relationships with journalists vs influencers
How paid social has become more important as PR has evolved
Why it’s becoming more important to write with sound bites in mind

Resources

Heather’s website, Twitter
Geben Communication

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How Public Relations Succeeds in a Social Media World 43:55 Share

Social Pros Podcast

Shownotes Transcript

How Public Relations Succeeds in a Social Media World