Heather Whaling, President/Founder of Geben Communication, joins the Social Pros Podcast to discuss the evolution of public relations and how to succeed in social media.
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In This Episode
How focusing on strengths and collaborating in weaker areas can lead to stronger content
How the scope of public relations has expanded
How to approach relationships with journalists vs influencers
How paid social has become more important as PR has evolved
Why it’s becoming more important to write with sound bites in mind
Resources
Heather’s website), Twitter)
Geben Communication)
Visit SocialPros.com) for more insights from your favorite social media marketers.
