Matthew Thompson, Social Media Manager at Lids, joins the Social Pros Podcast to discuss the way Lids engages with an audience as polarized as sports fans and how social is the frontline of business today.

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In This Episode

How to engage multiple local and very polarized audiences
How to balance event-based advertising with evergreen content
How to structure customer care between the social team and customer service
Why online sales may be shifting from Facebook to Instagram
How to integrate email with social campaigns

Resources

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How Lids Uses Social to Amplify Sports Passion 42:05 Share

Social Pros Podcast

Shownotes Transcript

How Lids Uses Social to Amplify Sports Passion