Kelley O'Brien, Director of Social Media for Krispy Kreme, joins the Social Pros Podcast to share how an internationally delicious brand keeps their social fresh and engaging.

Special thanks to our sponsors:

Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

Why selecting the perfect influencer for your brand means looking beyond reach or followers
How multi-level social customer care management, from local up through global, leads to a rabid fan base of brand advocates and repeat customers
Why successful social means targeting both full and part time fans
How an established and accepted social personal leads to organic virality

Resources

Kelley O'Brien on Twitter: @kelleyob
Krispy Kreme on Twitter, Facebook, Pinterest, YouTube, and Instagram
Krispy Kreme Doughnuts Delivers the Tastiest Eclipse in History
#krispykreme
#ドーナツの穴には何がある

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How Krispy Kreme Does Social Media