Paula Werne, Director of Communications at Holiday World and Splashin’ Safari, joins the Social Pros Podcast to discuss the importance of responding to customers through social.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
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Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

How Holiday World created a talk trigger with free sodas
How to use Facebook to give real time updates
How to find user generated content
How to manage year-round social for a seasonal product
Why any avenue for marketing can become a channel for customer service
Why responding to customers is a critical aspect of social

Resources

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How Holiday World Uses Social to Delight Roller Coaster Fans 53:10 Share

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Shownotes Transcript

How Holiday World Uses Social to Delight Roller Coaster Fans