Aaron Grote, Digital Strategist for Great Clips, joins the Social Pros Podcast to share how a brand with 4,000 franchies locations integrates social for customer care, attraction, and retention.

Special thanks to our sponsors:

Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
Convince & Convert (Jay Today TV: jaytoday.tv)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

Why successful social for a style brand doesn't always mean a focus on style
How a focus on individual post cohesion instead of platform themes leads to a broader, more inclusive social strategy
Why attentive social customer care sometimes means putting off resolution of an issue
Why making the best use of social platforms sometimes means not using them at all

Resources

Aaron Grote on Twitter: @atgrote
Great Clips on Facebook, Instagram, Twitter, and Pinterest
Clip Notes
Marketing Shot:Chaser newsbot
Greatest Generations Foundation

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Social Pros Podcast

Shownotes Transcript

How Great Clips Does Social Media