Michael Hoefflinger, Author and Entrepreneur in Residence at XSeed Capital, joins the Social Pros Podcast to share his first-person experience with the insanely successful Facebook News Feed and his thoughts on the future of native advertising in social.
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In This Episode
- Why being successful as a leader means seeing around corners and being in it for the long-haul
- How what's best for the goose and gander leads to decreased organic reach for some businesses
- Why winning marketing means meeting customers where they spend most of their time without scaring them away
- How starting with the advertising end game leads to a losing product
Resources
- Michael Hoefflinger on Twitter: @mhoeffli)
- XSeed Capital)
- Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World)
- Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company)
Visit SocialPros.com) for more insights from your favorite social media marketers.
