Ben Boskovich, Managing Editor for Esquire.com, joins the Social Pros Podcast to discuss how he maintains 80-year old brand consistency across the constantly evolving social media landscape.

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In This Episode

How the right format can lead to long-form content on short-form social
Why finding the right content for each platform means rethinking the necessity of click-through links
How finding your voice in the crowded social marketplace means understanding what your brand personifies and how it looks to others first
Why working your way to the top in social means reaching outside your focus area for additional learnings

Resources

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How Esquire Online Does Social Media 47:53 Share

Social Pros Podcast

Shownotes Transcript

How Esquire Online Does Social Media