Joel Hammond, Assistant Director of Communications and Head of Social Media for the Cleveland Indians, joins the Social Pros Podcast to discuss how a lean team can shine the spotlight on their fans across multiple channels with minimal paid boosts.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
Convince & Convert (Experience This! Show: experiencethisshow.com)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

Why running a successful lean social team means being structured but flexible
How a spotlight on the business leads to opportunities for the social team to show off their skills
Why relying on paid social means there is a weakness in your strategy
How sharing fan content leads to peer buy-in for your content
Why being spread across multiple social channels means having a unique set of content for each platform

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

How Cleveland Indians Fire Up Their Fans with Social 50:11 Share

Social Pros Podcast

Shownotes Transcript

How Cleveland Indians Fire Up Their Fans with Social