Tim Washer, Creative Director for Service Provider Marketing at Cisco, joins the Social Pros Podcast to discuss how humor and customer pain can cut through the noise and land those B2B accounts.

Special thanks to our sponsors:

Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
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In This Episode

Why cutting through the crowded marketing space means investing in well-produced comedic content
How retweets instead of metrics can lead to internal funding for hilarious products
Why producing good comedic content means preparing for and accepting negative comments in advance
How getting angry leads to a closer connection with your customers

Resources

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How Cisco Uses Comedy to Grab B2B Customer Attention 46:15 Share

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How Cisco Uses Comedy to Grab B2B Customer Attention