Phil Moad, Digital Marketing Lead at Calgary Stampede, joins the Social Pros Podcast to discuss promoting large scale events and the important role of volunteers.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
Convince & Convert (Experience This! Show: experiencethisshow.com)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

How to balance social marketing for a major annual event vs year round events
How to be intentional with social to encourage organic engagement
How to build an active community around your organization
How to augment staff and volunteers for large scale events
How to use social to gauge audience sentiment towards your organization

Resources

Calgary Stampede Website, Twitter, Instagram, Facebook
The Complete Guide to Social Media for B2B Marketers
HYP3R

Visit SocialPros.com for more insights from your favorite social media marketers.

How Calgary Stampede Uses 2,300 Volunteers to Boost Social Media Success 43:38 Share

Social Pros Podcast

Shownotes Transcript

How Calgary Stampede Uses 2,300 Volunteers to Boost Social Media Success