Brian Peters, Digital Marketing Strategist for Buffer, joins the Social Pros Podcast to discuss the surprisingly promising future of organic content and why success on Facebook means using less of it.

Special thanks to our sponsors:

Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook)
Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
Convince & Convert (Jay Today TV: jaytoday.tv)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

Why using social media doesn't mean a focus on driving traffic anymore
How transparency of operations leads to content gold for social marketing
Why embracing the rise of social video means tossing that landscape option
How time spent on cultivating organic content leads to successful paid content in the long run
Why increasing engagement means posting less on social

Resources

Brian Peters on Twitter: @Brian_G_Peters
Buffer on Facebook, Twitter, Instagram, YouTube, Open Blog, Overflow Blog and Social Blog
The Science of Social Media Podcast
The Simple Facebook Posting Strategy That Helped Us 3x Our Reach and Engagement
Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
Twitonomy
Seartwi

Visit SocialPros.com for more insights from your favorite social media marketers.

How Buffer Does Social Media and Why Less Is More 50:08 Share

Social Pros Podcast

Shownotes Transcript

How Buffer Does Social Media and Why Less Is More