What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now...

Full Episode Details

In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They talk about their shared belief in the need for platforms to improve moderation systems and the rise of internal creators within brands that are engaging authentically with their audiences.

They also discuss the question they hear most frequently from social media leaders – ‘where should I focus my time, energy and budget?’ Plus they share strategies for overcoming analysis paralysis and how to build authenticity and trust in the age of AI.

In This Episode:

1:21 - This episode’s guests introduce themselves
4:53 - The inconsistent enforcement of community guidelines and the spread of misinformation
8:00 - Jason highlights the lack of trust in social media and the need to prioritize user experience over profit
9:42 - The rise of inadequately disclosed sponsored partnerships
11:04 - The growing trend of brands hiring internal creators
12:36 - Some of the most common questions from social media leaders
14:17 - The challenge of selling the value of social media to leadership
16:13 - The importance of connecting organic and paid social teams to improve quality and performance of content
22:11 - Things happening in social that marketing teams need to be paying attention to
28:19 - Why you need to be participating in short-form video, especially in B2B
35:44 - How to build authenticity in the age of AI
41:40 - Daniel’s pro tip for aspiring social pros

Resources

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A Social Pros Special: Looking At Q4 and 2025 43:27 Share

Social Pros Podcast

Shownotes Transcript

A Social Pros Special: Looking At Q4 and 2025