Matt Wolpin, Senior Manager and Head of Social Media for Juniper Networks, joins the Social Pros Podcast to discuss how educating internal stakeholders on social can lead to triple digit leaps in engagement and click-through rates.

Special thanks to our sponsors:

Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

Why ensuring quality internal content means proving your point with an audit
How focusing on the end user instead of product sales leads to a robust social community of advocates
Why developing a robust social strategy means spending time on internal education
How simple three-word posts with the right angle can lead to 1,000+ engagements

Resources

Matt Wolpin on Twitter: @mwolpin
Juniper Networks on Facebook, Twitter, YouTube, LinkedIn, and Instagram
Weekend Reading Essentials

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A Facebook Live Triumph for B2B