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cover of episode EXPOSED: The Shocking Truth About Live Events & Revenue Growth You NEED to Know

EXPOSED: The Shocking Truth About Live Events & Revenue Growth You NEED to Know

2024/4/4
logo of podcast Living The Red Life

Living The Red Life

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Live events, both virtual and in-person, can significantly boost revenue for businesses across various industries. From coaches and consultants to e-commerce brands and software companies, live events offer unique opportunities to connect with audiences, build brand loyalty, and drive sales.
  • Live events are a powerful revenue-generating tool for diverse businesses.
  • Virtual events offer advantages like broader reach and lower logistical costs.
  • Successful events require meticulous planning, promotion, and engaging content.

Shownotes Transcript

Considering hosting your own live events but unsure where to start? 

In todays episode, I share my experiences hosting successful virtual events with over 50,000 attendees combined – all for free. However, without a substantial brand or significant ad spend, investing in ticket sales can be daunting, often resulting in disappointing turnouts.

I talk about the importance of meticulous planning and promotion. In-person events typically require a longer lead time for promotion, with ticket prices varying based on tiers like general, VIP, and super VIP. Just like in virtual events, effective pitching strategies are crucial for maximizing revenue opportunities. Following a structured approach can yield substantial returns and transform your business.

The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife)

CHAPTERS

00:00 - Episode Highlight

00:40 - Intro

00:55 - Selling from live events (virtual and in person)

02:47 - Diving in to live virtual events

08:26 - How to structure a live event

09:18 - Speakers for live events

10:24 - Planning the topic or theme

12:47 - Pillars and agendas 

12:56 - How to price your live event

13:43 - Pricing goals for your live event 

14:54 - Understanding free vs paid tickets

15:44 - Attendance percentages 

17:15 - How to improve show rate of your live event

17:57 - How to promote your live event 

18:14 - Pitching

19:13 - Following up after the event

19:35 - In person events overview 

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