People love to try to figure out what Apple is up to and to guess their strategy—that’s true for its education strategy as well. But often there’s not much to go on beyond press releases and speculation.
So when Apple’s longtime vice-president of education, John Couch, published a book this year with his thoughts on the future of education and accounts of his work at Apple, it opened a rare window into how the company’s views on education.
The book is called Rewiring Education: How Technology Can Unlock Every Student's Potential. And yes, it does offer some anecdotes about how Steve Jobs thought about computers in education, including how he referred to computers as an “amplifier for intellect” the same way a bicycle amplifies the physical push of the rider. In the book, Couch writes that Jobs predicted this mental bicycle would “allow us to go beyond—to discover, create and innovate like never before.”
But the book is also full of frustration—at what Couch sees as the slow pace of change at schools. He’s essentially arguing that these machines Apple has built are still not being used to their full potential in education.
EdSurge talked with Couch about his time at Apple and where he sees the company going next in education.
