611: How to Grow Your Business in 2025 - The Importance of Email With Sena Wheeler
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In episode 611, Sena Wheeler teaches us the importance of email marketing for business growth, sharing her strategy of sending personalized, value-driven emails. Sena Wheeler is part of a 5th generation fishing family and the co-founder of Sena Sea, which brings wild Alaskan seafood direct to your door. She's passionate about sustainability, helping busy families eat healthier and educating people about the brain-boosting benefits of wild fish. She has a master’s degree in Nutrition and Food Science with a specialty in quantifying omega 3's in fish and determining preferred handling practices for premium quality. She and her husband enjoy running this family business together, spending part of the year in Alaska and having the flexibility to enjoy watching her children participate in their school sports, and of course, eating and cooking fish! In this episode, you’ll learn about the benefits of leveraging personal stories in email, building a quality email list and its long-term value and stability compared to social media platforms. Key points discussed:

• Consistency is key: Consistently sending emails, even if they are not perfect, is more important than trying to create a masterpiece every time.

• Offer value upfront: Providing a free downloadable cookbook or other valuable content can help attract and retain subscribers.

• Understand your audience: Identifying and addressing your audience's pain points, such as how to cook the product, can help you create content that resonates.

• Embrace selling: Don't be afraid to include a sales pitch in your emails, as your subscribers are there because they are interested in your product or service.

• Personalize your content: Sharing personal stories, photos, and updates can help build a stronger connection with your audience.

• Leverage collaborations: Partnering with other influencers or bloggers can help you expand your reach and provide value to your audience.

• Maintain an engaged list: Focus on building a list of engaged subscribers rather than a large list of uninterested people.

• Use a content calendar: Planning your email topics and themes in advance can help you stay organized and efficient. Connect with Sena Wheeler Website) | Instagram)