In episode 409, Laura Tobin teaches us how to treat our blogs like actual businesses, getting into the right mindset and talking about our business with confidence.
In 2018, Laura’s husband suddenly passed away, and she became a single mom with two teenage sons and no income. In 2019, Laura decided to focus on a food blog that she’d started previously as a hobby and turn it into a viable business. Applying her technical and business skills, Laura was successful in joining Mediavine one year later. The last 4 years, Laura has worked as a single mom of two sons, while growing a business with limited time and resources. In this episode, you’ll learn how to think about your blog to develop it into a business, including being able to confidently discuss your work with other people and break down food blogger stereotypes.
- How do you answer when someone asks you what you do?
- Why are food bloggers underrated?
- Develop an entrepreneurial mindset.
- What are the 5 stages of developing a startup?
- Stay true to your blog mission statement and vision (i.e. values).
- It takes more or less 5 years to become profitable.
- Track your time to understand how to improve your efficiency.
Connect with Laura Tobin
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