210: Use Digital PR to Rank for Short Tail, High Value Key Phrases with Dayana Mayfield
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Dayana is a digital PR strategist who helps bloggers become the authority in their market by combining publicity with SEO. In the episode she provides fresh tips and strategies for upping your SEO game. - “Digital PR” is when other websites tell Google what to rank you for. - Doing guest blogging, being a guest on podcasts and offering your content to digital magazines are ways to expand your portfolio. - Create “pillar pages” for your top content and build content around those. - Quality content is key!